HOW TO REPOST ON INSTAGRAM
Sharing (or reposting on Instagram) is a key best practice in Business Social Media Marketing. Instagram is approaching the status of the go-to social network for businesses and organizations. No sensible business would abandon a Facebook Business Page, but when you can maintain a Facebook Business Page and an Instagram business account almost simultaneously and also consider a Facebook Group for your business it makes social media marketing sense to develop an Instagram presence including reposts.
I have spent most of the spring and summer of 2018 training Instagram for business or working on Event Social Media.
I start the Instagram training with an overview of Instagram, the fact that Facebook now owns Instagram, what the network was originally developed for (photographers) new developments, including the introduction of business accounts and again AND AGAIN I emphasize that Instagram does not operate like Facebook. There can be nothing that illustrates this more clearly than ‘sharing’ a post on Facebook, or ‘re-posting’ a post on Instagram. The intent is the same, but the process is wildly different. One simply has to click on the Share button on Facebook when an Administrator of a Business Page sees a post he/she think would be of value to their fans and voila – after a comment about the post – it appears in the Administrator’s Business Page timeline. The process to do the same as a repost could not be different on Instagram.
As most folks understand, Instagram is an app-driven platform. You can’t fully utilize Instagram until you have downloaded the Instagram app onto your handheld device. Attempting to use Instagram strictly on either a laptop or desktop computer currently doesn’t work. To have various other features work on Instagram, you need to download an app to make that feature work. As most know, that isn’t required on Facebook. Many basic features on Facebook like sharing or scheduling or reposting that are just clicks on Facebook, require an app on Instagram. With me so far?
I attended a few social media consultant webinars, consulted my well worn Instagram for Dummies by the excellent Jenn Herman along with Eric Butow and Corey Walker from Jenn’s Trends.
And, of course, I Googled Repost on Instagram in several configurations.
All the research wasn’t revealing exactly how to help a student in a straightforward manner to learn how to repost on Instagram. I tried to repost on Social Media is Not Simple and several other Instagram accounts I manage on behalf of clients. I emerged with a murky result. I then thought of a friend of mine who seems to re-post effortlessly. I asked him if he would share what he did.
Here’s what he said: