About The Coach


Meet Brenda BurchBrenda at computer

I am a serial entrepreneur and I have operated the dba businesses of Dumont & Associates Retail Recruitment Ltd, canadianretail.com, and Social Media is NOT Simple all under the parent company, Bjork Enterprises Ltd. I currently operate Social Media is NOT Simple and provide retail recruitment and talent-sourcing expertise to retailers across Canada under the brand name Bjork Recruiting.

Social Media is NOT Simple was established in early 2011 to address a growing need for businesses on Vancouver Island to learn and embrace Social Media as it emerged as a powerful marketing tool for business.

My career has involved marketing, advertising, recruitment, and human resources. I was writing blogs as early as 2006 and saw how the value of community and how connecting with people on a more social basis could form a compelling basis for doing business. I’m a keen and persistent networker and thoroughly understand the value of solid relationships in business and community.

I have been the Social media trainer of choice throughout the Cowichan Valley and beyond since the company was established. In 2018 we will have served the Cowichan Valley for 8 years. The majority of our training is one on one or small groups for beginners and occasionally we provide public training sessions.  These public sessions either feature an overview of social media marketing to new adapters or are often teaching new developments in social media marketing to more experienced pupils.

I primarily use social recruiting methods to assist Retailers across Canada in their search for senior management and executive level candidates.  Lately, I have undertaken local recruitment searches for the Cowichan Valley business community in areas that are not exclusively retail.

I am proud to serve as a Director of the Duncan Cowichan Chamber of Commerce and, along with Kelly Frazer, founder of the Cowichan Valley Social Media Club.

I am also very pleased to work each year in various capacities for the Cowichan Valley Social Media Club’s non-food charity Toys, Toiletries & Toques.   

Toys, Toiletries & Toques collects non-food items through October and November for families in need in the Cowichan Valley.  With generous help from the business community in the Valley, non-food items are collected at drop off locations, sorted, and delivered to the 5 Food Banks in the Valley.  In 2017, we will operate the program for our 7th year.

I have also contributed to Starfish Pack Cowichan  

Starfish Pack Cowichan provides food to students who often are not fed over the weekend over the school year.  This is a Rotary Clubs of the Cowichan Valley initiative and from donations and in-kind assistance from the Cowichan Valley business community, needy students from School District 79 now come to school on Monday ready to learn after having food over the weekend.

Social Media is NOT Simple works with special rates for non-profits and charitable organizations.

A lover of all things in the Cowichan Valley, a proud Agility Mom to Pembroke Welsh Corgis, Reba and Jolene. I am a rabid gardener, a foodie, a winey, and a traveller. I especially enjoy connecting people to people for both business and pleasure.

– Brenda

2015 Black Tie Finalist